Let's face it, we live in a world full of mass media and advertisements are all around us. From Billboards, to computer popups, to TV spots and posters on public buses to snail mail. Pretty much everywhere you go, you can find an ad for something. Because advertising is so visible to our daily lives and to all of humanity, advertising has a great responsibility.
Every individual ad represents the business as a whole and can affect society. If is important to think about this responsibility when making an ad rather than purely just selling the product. Advertising as a whole has done a much better job of being socially responsible than they were in the past. Today there is industry self regulation with the NAD/NARB that enforces this responsibility.
The first step to being more socially responsible in advertising is being conscious of the issue and thinking outside the box to how someone could possibly interpret your ad or what it could be associated with?
Adverting is a powerful force that can reach many people across the globe and with that great power comes much responsibility.
Questions to ask:
-Will this ad reach children?
- Will they understand it?
- Is the joke offensive to anyone?
-Is it racist, sexist?
-What is the underlying meaning?
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